FIFA World Cup™ Trophy Tour by Coca-Cola visits Argentina, Brazil, Uruguay and more

The Trophy Tour has continued through early March, with fans in Colombia, Ecuador and Honduras also able to see the iconic prize.

  • The FIFA World Cup™ Trophy Tour by Coca-Cola is continuing across the globe

  • Argentina, Brazil, Colombia and Uruguay among the latest stops

  • 30 FIFA Member Associations welcome FIFA World Cup™ Original Trophy ahead of game-changing tournament in Canada, Mexico and the United States

The sixth FIFA World Cup™ Trophy Tour by Coca-Cola continued in early March, with visits to Argentina, Brazil and Uruguay among other countries.

After getting under way in Riyadh, Saudi Arabia on 3 January, the iconic prize has also been recently seen by eager supporters in Colombia, Ecuador and Honduras.

Prior to the North America leg, the World Cup Original Trophy travelled to 31 cities across 27 countries over 55 days.

It has been visited by six Heads of State and accompanied by 14 FIFA Legends, with Bebeto, Cafu, Oscar Ruggeri and David Trezeguet among those present to welcome and engage with local dignitaries, football officials and fans.

BRASILIA, BRAZIL - FEBRUARY 26: Former player and captain of the Brazilian national soccer team Cafu, looks at the World Cup trophy, during the FIFA Trophy Tour at Planalto Palace on February 26, 2026 in Brasilia, Brazil. The tour makes 75 stops in over 150 day and after stopping in São Paulo and Rio de Janeiro, it arrived at the Planalto Palace, where the 2027 Women's World Cup Trophy will also be presented. The 2026 FIFA World Cup will be held in Canada, Mexico, and the United States. (Photo by Ton Molina/Getty Images)

In Argentina, a number of legendary members took part in a ceremonial trophy lift, many of whom had not held the coveted prize in over 20 years. They included Jorge Burruchaga, Hector Enrique, Ubaldo Fillol, Ricardo Giusti and Carlos Tapia.

Argentina's 1986 World Cup champion Hector Enrique (2- R) kisses the original FIFA World Cup trophy next to former teammates Carlos Tapia (R) and Sergio Batista (L), and 1978 World Cup champion and former goalkeeper Ubaldo Fillol during the FIFA Trophy World Tour in Buenos Aires on February 19, 2026. (Photo by JUAN MABROMATA / AFP via Getty Images)

Starting in Mexico, the North American tour began on 26 February and will run until 8 June, taking in 41 cities across host nations Canada, Mexico and the USA. The FIFA Fan Mart experience will be present in over 20 cities, beginning with a recent visit to Guadalajara.

GUADALAJARA, MEXICO - MARCH 1: FIFA fans experience the World Cup Trophy Tour at Akron Stadium on March 1, 2026 in Guadalajara, Mexico. (Photo by Refugio Ruiz - FIFA/FIFA via Getty Images)

In total, the FIFA World Cup Original Trophy will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days, giving fans around the world a once-in-a-lifetime chance to see football’s most-coveted prize.